People are social – establish places for exchange, interaction, and expression
The Viktualienmarkt is the largest outdoor market in Munich, located in the city center. It has an area of 22,000m2 where 140 vendors who sell flowers, fruit, game, poultry, cheese, and numerous other local products. This market is one of the best open markets worldwide to celebrate the magnetic qualities of the agora. Open, accessible, regional, and ever changing from season to season, these elements peak the visitor’s desires to explore, trade, and interact. It’s a place that stimulates all of the senses of smell, taste, touch, sound, and sight like few others.